Google Acquisitions and Strategy

Published: Dec 2011
Pages:
70

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While advertising remains a core offering and the largest component from a revenue perspective, Google is increasingly focused on innovation and product/application integration to develop new businesses and business models.

In addition to their own resources, Google is relying upon an aggressive acquisition strategy to help them expand in different business directions including advertising (improvements), social media, commerce, wireless/mobile, cloud business, and many more.

http://www.mindcommerce.com/Publications/GoogleAcquisitionsStrategy.php

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